Tap-enabled customer journeys for UK businesses
TapPoint

Physical to digital conversion platform

Platform

One platform to manage every tap point and customer action

TapPoint combines physical NFC touchpoints with cloud controls so businesses can update, monitor, and optimise journeys in real time.

Core Platform Modules

Choose one service or combine multiple modules to build a complete tap conversion system.

TapPoint Reviews

Launch Google review prompts instantly from counters, exits, or customer service desks.

Deploy review taps

TapPoint Booking

Direct customers into booking systems in one tap for faster appointment conversion.

Deploy booking taps

TapPoint Loyalty

Route customers to loyalty enrolment and retention offers without extra friction.

Deploy loyalty taps

TapPoint Lead Capture

Collect enquiries and contact details at key physical touchpoints with mobile forms.

Deploy lead capture taps

TapPoint Dashboard

Manage tap destinations, performance data, and location-level configuration in one secure interface.

Remote Link Management

Update or replace a destination URL without changing the physical sticker.

Real-Time Analytics

Track tap volumes, action-level engagement, and location performance trends.

Operational Control

Disable, reassign, or optimise tap points as customer journeys evolve.

Platform Principles

  • Simple to deploy and easy for frontline teams to use.
  • Secure NFC technology with centrally managed destinations.
  • Scalable from one site to many locations.
  • Designed around real business outcomes, not vanity metrics.

Platform FAQ

No. Customers tap with a smartphone and open a configured mobile experience directly.

Yes. Destinations are managed in the dashboard and can be updated remotely.

Yes. Tap points can be organised by site so teams can monitor and optimise each location.

Build your TapPoint stack

Select the modules you need and launch a practical tap journey in days.

Request platform setup